Certain brands, like Apple, McDonald’s and Coca-Cola, are so familiar that just seeing their logos trigger associations in our minds, from quality of design and ease of use in the case of Apple and good food served fast for McDonald’s to a refreshing, effervescent beverage with Coca-Cola.
A lot of thought went into developing those logos, but these corporations put just as much effort into developing the brands that support the apple logo, Golden Arches and the iconic Coca-Cola script.
Branding goes beyond a logo. It is about creating an identity. It’s what sets one company apart from another and it tells us what we can expect from that company. Basically, a brand is the way customers perceive a company.
Think of branding as a kind of promise. It is a set of fundamental principles that is understood by anyone who comes into contact with a company. Branding is the foundation upon which companies build their reputation and customer loyalty.
Branding is essential and not just for large corporations. Today’s world offers unlimited choices. Branding helps make your company, big or small, stand out so that people remember you.