Public Transit & Mobility
Public Transit & Mobility Marketing
Ridership campaigns, funding and advocacy communications, transit storytelling, outreach and the creative work behind them — for rural, urban, Tribal and statewide transportation clients.
Transit marketing is not ordinary consumer advertising. The audience includes riders, non-riders, elected officials, funding bodies, employers, agencies and the general public — often at the same time, with different messages for each.
Grand Splash Marketing has worked in this space for years: ridership and awareness campaigns, funding and educational communications, association and conference communications, photography and video in the field, and the day-to-day content that keeps a transit system visible in its community.
Grand Splash Marketing produced Oklahoma Faces of Transit for the Oklahoma Transit Association — a statewide storytelling campaign spanning rural, urban and Tribal transportation. The campaign received First Place in Group 4 at the 2021 APTA AdWheel Awards for Best Comprehensive Campaign to Highlight Transit Needs and Funding; the award was presented to the Oklahoma Transit Association.
That work sits alongside association and conference communications with organizations including the Oklahoma Transit Association and the South West Transit Association, and regional transportation communications support.
What we handle
In Practice
How this work usually looks.
Rural and Tribal transit
Small systems carry the same communication obligations as large ones with a fraction of the staff. We build materials and campaigns that a one- or two-person team can actually keep running.
Funding and advocacy
Explaining what transit does, who it serves and what it costs — in plain language, for audiences who decide budgets.
Field content
Photography, video and interviews gathered on site, so the campaign shows real riders, drivers and vehicles instead of stock imagery.
Plainly Stated
What this service is not.
Grand Splash Marketing does not perform technical transportation planning, service planning or system planning. That work sits with our sister company, The Navigation Firm.
Related Services
Services most used here.
Public Relations & Communications
Announcements, media relationships and messaging that holds up under pressure.
Social Media Management
Consistent, on-brand posting connected to what the business is actually doing.
Website Design & Development
New websites built to be found, read on a phone and generate contacts.
Campaign Management
One message, coordinated across every channel, with a start and an end.
Let's talk about public transit & mobility work.
Call 918-284-7161 or send the details — we'll tell you what we'd do and what it takes.