Websites
Website Redesigns & Rebuilds
Modernize an outdated site without losing pages, rankings or forms.
What it is
A rebuild of an existing website into a modern, well-structured, GSM-managed site — better content, better navigation, better search foundations and a site your team can actually keep current. When a change of underlying platform makes sense, that is simply part of doing the job professionally, not the product being sold.
Why it matters
Most sites are not failing because of the software behind them. They are failing because the structure, content and search foundations were never planned. A redesign is the moment to fix that — and to carry your existing pages, URLs and search equity across deliberately instead of accidentally.
What GSM does
- Audit the current site: pages, content, structure, traffic and search visibility
- Plan the new structure, navigation and page-by-page content
- Design and build a modern, fast, accessible, mobile-first site
- Map old URLs to new ones and prepare 301 redirects for anything that changes
- Rebuild forms, analytics and Search Console, and confirm delivery before and after launch
- Coordinate domain, DNS and hosting, then run launch and post-launch QA
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Pages that should be combined, rewritten or retired rather than copied
- Analytics and Google Search Console property ownership
- Email or newsletter tools connected to the old site
- Anything the old site was doing that nobody documented
Who this is for
- Organizations whose website no longer reflects the work they do
- Businesses that have outgrown their current setup
- Anyone paying for a site they cannot easily change
Get Started
Ready to talk about website redesigns & rebuilds?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.