Speaking, Training & Workshops
Michelle Robertson has run Grand Splash Marketing since 2009. She teaches marketing and communications the way she practices it — with real examples, real constraints and things your team can use the next morning.
Speaker profile
Founder & President, Grand Splash Marketing
Practical experience. Practical training.
Michelle teaches from fifteen-plus years of operating an agency and working directly with businesses, nonprofits, associations, transit agencies and Tribal organizations.
Training ranges from one-on-one private instruction, to organizational workshops, to conference sessions and national industry panels — customized to the audience rather than delivered from a canned deck.
Social media is one of the areas she teaches. It is not the whole of it. Her instruction spans marketing strategy, communications, brand and reputation, digital marketing, public relations, business marketing and transit communications.
Who the training is for
Formats
Not every format is available for every date or location — tell us what you have in mind and we will tell you plainly what works.
Training Topics
These are topic areas rather than a fixed course catalog. Sessions are assembled and adapted for the organization in the room.
How to decide what marketing actually matters for your organization — and how to plan a year you can execute.
Saying the right thing to the right audience — customers, members, riders, stakeholders and the community.
Practical social media instruction — from what to post to how social fits inside a larger marketing strategy.
Brand is not the logo. It is what people experience and what they say afterward.
Websites, search and email — the systems that decide whether people find you and act.
Getting your organization's story noticed — and being ready when the call comes.
For owners and teams who have limited time, limited budget and a business to run.
Member communications, sponsorship, events and impact storytelling with limited resources.
A current, customizable training area built on Grand Splash Marketing's active consulting and automation work.
Public Transit Specialty
Public transportation communications is one of Michelle's signature areas — rural, urban, Tribal and statewide.
National RTAP / FTA panel
Michelle has participated as a panelist at the National RTAP Conference in a Federal Transit Administration discussion focused on communications in the federal process and the importance of outreach, agency visibility and telling the story of public transportation.
The point is not that communications produce funding. It is that clear, consistent communications help an agency demonstrate who it serves, what it does, why the service matters and what it means to the community — which matters when agencies participate in public processes, build relationships and pursue opportunities.
Signature original training
Created, developed and taught by Michelle Robertson.
Drivers and frontline employees are among the most visible representatives of a transit agency. For most riders, the driver is the agency. Every interaction shapes customer experience, reputation, public perception, community trust, word of mouth and the agency brand.
The training helps drivers understand that their role extends beyond safely operating a vehicle — they are often the person riders interact with most directly, and they play a real part in representing the agency.
Available to transit agencies, associations, RTAP programs, conferences and other organizations. Content is adapted to the agency and its riders.
Frontline staff
Drivers, dispatch and anyone riders speak to.
Agency reputation
How daily interactions become public perception.
Communication
Professional, practical, situation-based.
Adapted
Built around your agency, service and community.
Private business training
Grand Splash Marketing provides private, customized instruction for a business owner, a marketing employee, office staff, a leadership team, a marketing department or an entire team — in person or virtually.
Customize a training for your businessChamber & business community
Sessions for Chambers of Commerce, economic development organizations, business associations, community organizations, small business programs, entrepreneur programs and Tribal business programs.
Bring GSM to your business communityTraining experience includes
Listed as experience only — no organization named here endorses Grand Splash Marketing.
Customization
No organization is required to pick a canned class. Training is shaped around:
Speaker & training information
Bio, topic areas, signature training, audience types, selected experience and booking details — request the packet for your event committee and we'll send it.
Request speaker informationBook Michelle to speak
Tell us about your audience, event and what you want them to walk away knowing. Keynotes, conference sessions, panels, workshops, agency training and private instruction all start here.
Grand Splash Marketing teaches it — and also does it. Strategy, campaigns, websites, content and communications under one roof.
