Can you imagine going a day without using your cellphone? Not many people can. In today’s digital world, people of all ages rely on their cellphones to keep them connected.
In fact, the Pew Research Center reports that 95 percent of Americans now own a cellphone of some kind, and 77 percent of those are smartphones. Research also shows that more people than ever before are using their smartphones, tablets and other mobile devices to access the Internet.
Chances are your company’s target audience is walking around with a cellphone within easy reach. So how can you get your marketing message into the hands of your consumers?
That’s where mobile marketing comes in.
Mobile marketing is a digital marketing strategy that aims at targeting a specific audience on their smartphones, tablets and other mobile devices, using several channels, including email, SMS (short message service), MMS (multimedia marketing service), social media or mobile applications.
Mobile marketing is a simple and incredibly effective marketing channel. It reaches a wider audience in a streamlined way that can be personalized to target audiences.
Grand Splash Marketing can help put your company’s message right where your customers are — on the go. The team of professionals will structure a mobile marketing strategy customized for your company that utilizes SMS and email messaging.
SMS messaging can be used for every type of text marketing campaign, including coupons, contests, sales, special offers, notices of upcoming events, surveys and more.