Search & Local
AI Search Visibility (AEO / GEO)
Getting found in AI-assisted answers as well as traditional search results.
What it is
Search visibility work aimed at both traditional search results and AI-assisted discovery — AI overviews, assistants and answer engines. It is often called answer engine optimization (AEO) or generative engine optimization (GEO).
Why it matters
A growing share of people ask a question and read an answer instead of scanning ten links. Those answers are assembled from content that is structured, consistent and clearly attributed. If your information is thin, contradictory or trapped in images, you are unlikely to be part of the answer.
What GSM does
- Structure content so questions are answered directly, in plain language
- Implement structured data (schema) for the organization, services, locations and FAQs
- Build entity clarity — who you are, what you do, where you work, what you are known for
- Make business information consistent across the website, profiles and directories
- Strengthen technical SEO: crawlability, speed, headings, internal links and canonical URLs
- Publish genuinely useful reference content rather than keyword filler
- Monitor traditional search performance and report on what changes
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Whether key facts live in text a machine can read, not only in graphics or PDFs
- Whether hours, service areas and contact details match everywhere they appear
- Whether the site already has schema, and whether it is valid
- Whether content answers the questions prospects actually ask
Who this is for
- Organizations whose prospects research before contacting anyone
- Businesses with strong expertise that is not written down anywhere
- Anyone rebuilding a site who wants it structured correctly from the start
Get Started
Ready to talk about ai search visibility (aeo / geo)?
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Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.