Content & Creative
Content Creation
Writing, photography direction and video coordination with a purpose behind it.
What it is
The words, images and video that carry your marketing: website copy, articles, social content, email content, scripts and shot lists.
Why it matters
Every channel is hungry for content. Producing it once, well, and then adapting it across channels is far more effective than starting from scratch each time.
What GSM does
- Write website pages, articles, emails and campaign copy
- Plan and direct photography, and coordinate photographers or videographers
- Build reusable content that works on the site, in social and in email
- Maintain a consistent voice across everyone posting
- Keep content accurate as offerings change
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Image rights and whether old photos still represent the business
- Whether the same claim appears differently in three places
- Whether content has anywhere useful to link to
- Alt text and accessibility on published images
Who this is for
- Businesses with a lot to say and no time to write it
- Organizations needing consistent voice across staff
- Anyone rebuilding a website or launching a campaign
Get Started
Ready to talk about content creation?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.