Communications
Email Marketing
The audience you own, used well and not too often.
What it is
Planning, writing, designing and sending email to the list you own — plus keeping that list healthy and permissioned.
Why it matters
Email is the one audience that does not depend on an algorithm. It is also the fastest way to damage goodwill if it is careless.
What GSM does
- Set up or clean up your email platform and lists
- Design branded, mobile-readable templates
- Write and schedule campaigns on a sustainable cadence
- Segment by interest, location or customer type where it helps
- Report on opens, clicks and what those clicks did next
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Sending domain authentication so mail actually arrives
- Whether website forms feed the list at all
- Whether unsubscribes and preferences are handled properly
- Whether the links point to current pages
Who this is for
- Businesses with repeat customers
- Associations and membership organizations
- Destinations and events with a seasonal audience
Get Started
Ready to talk about email marketing?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.