Communications
Newsletter Management
A recurring newsletter that actually goes out on schedule.
What it is
End-to-end management of a recurring newsletter: gathering content, writing, designing, sending and reporting.
Why it matters
Newsletters fail on logistics, not ideas. Someone has to chase the content, hit the deadline and press send every time.
What GSM does
- Set a repeating schedule and content deadlines
- Gather updates from staff, members, sponsors or partners
- Write, edit and lay out each issue
- Send, monitor delivery and archive issues
- Report on engagement and adjust the format over time
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Whether the archive should live on the website for SEO
- Whether sponsors or members are getting the visibility promised
- Whether the signup form is visible on the site
- Whether the list is growing or slowly shrinking
Who this is for
- Chambers, associations and member organizations
- Destinations and tourism organizations
- Businesses with a community following
Get Started
Ready to talk about newsletter management?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.