Content & Creative
Branding
Logo, colors, type, voice and the rules that keep them consistent.
What it is
The identity system — logo, color palette, typography, imagery style and voice — plus the guidelines that keep it consistent wherever it is used.
Why it matters
A brand is not the logo. It is what people can recognize from across a parking lot or halfway down a feed. Consistency is what makes that possible.
What GSM does
- Develop or refine logo, color, typography and imagery direction
- Produce full logo file sets for print, web, embroidery and signage
- Write practical usage guidelines your vendors can follow
- Roll the identity out across website, social, print and signage
- Retire the old assets so they stop reappearing
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Every place the old logo still lives — including third-party listings
- Vehicle wraps, signage, uniforms and building graphics
- Email signatures and document templates
- Social profile images and cover art sizing
Who this is for
- New businesses
- Businesses that have changed what they do
- Organizations with an identity assembled piece by piece
Get Started
Ready to talk about branding?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.