Content & Creative
Rebrand Marketing
Change the name or look without losing the customers who know you.
What it is
Managing a name, identity or positioning change across every place your business appears — publicly and behind the scenes.
Why it matters
Rebrands break in the details. An old name in a directory, an old logo on a vehicle, an old URL with no redirect. The rollout is the work.
What GSM does
- Develop the new identity and transition messaging
- Update the website, URLs and redirects carefully
- Change every listing, profile and directory entry
- Coordinate signage, print, uniforms and vehicle graphics
- Announce the change so customers are not confused
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Search equity tied to the old name
- Reviews and history attached to the old profile
- Email addresses, domains and forwarding
- Partner and vendor materials still using the old brand
Who this is for
- Businesses changing name or ownership
- Organizations that have outgrown their identity
- Companies merging brands together
Get Started
Ready to talk about rebrand marketing?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.