Advertising & Campaigns
Event Marketing
Promotion before, coverage during and follow-through after.
What it is
The full promotion cycle for an event — the plan, the assets, the listings, the advertising, the on-site coverage and everything after.
Why it matters
Events have one deadline and no second chance. The work has to be sequenced backward from the date.
What GSM does
- Build a promotion timeline working back from event day
- Create the event page, graphics and print materials
- Submit to regional event calendars and listings
- Run social and paid promotion in the weeks that matter
- Capture content on site and follow up with attendees and sponsors
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Ticketing or registration links working on a phone
- Parking, schedule and weather details being current
- Sponsor logos and benefit fulfillment
- Whether last year's event page should be reused or redirected
Who this is for
- Festivals, tournaments and community events
- Chambers, associations and destinations
- Businesses hosting grand openings or seasonal events
Get Started
Ready to talk about event marketing?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.