Advertising & Campaigns
Google Ad Grant Management for Nonprofits
Eligibility guidance, setup and ongoing management of the Google Ad Grant for nonprofits.
What it is
Management of the Google Ad Grant program, which provides qualifying nonprofits with in-kind Google Ads spend. We handle eligibility guidance, campaign structure, keywords, landing pages, optimization and reporting.
Why it matters
The grant is valuable, but it comes with program policies and performance requirements, and an unmanaged account tends to underspend or lapse. Managed well, it puts a nonprofit in front of people actively searching for the services, programs or causes it supports.
What GSM does
- Walk through program requirements and help you assess eligibility
- Support the application and account setup process
- Build campaign and ad group structure around real programs and services
- Develop keyword strategy and write compliant ad copy
- Coordinate landing pages so clicks arrive somewhere useful
- Monitor policy compliance, optimize performance and report results
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Whether the website has pages worth sending grant traffic to
- Whether conversion tracking and analytics are configured
- Whether donation, volunteer and program forms actually work
- Whether paid search should be paired with email or organic content
Who this is for
- Nonprofits exploring the Ad Grant for the first time
- Organizations with a lapsed or underperforming grant account
- Nonprofits promoting programs, events, volunteering or donations
Get Started
Ready to talk about google ad grant management for nonprofits?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.