Content & Production
Photography & Video Production
Original photography, video and interviews produced on location — not stock imagery.
What it is
Production of the original visual and audio content a campaign runs on: photography, video, interviews and short-form social cuts, captured at your location with your people, vehicles, facilities and community.
Why it matters
Real imagery outperforms stock in every channel that matters, and it is the difference between a campaign that looks like your organization and one that looks like a template. It is also reusable — one production day can supply a website, a year of social content, an annual report and a conference presentation.
What GSM does
- Plan the shot list around the campaign, not the other way around
- Photograph people, places, facilities, vehicles, products and events on location
- Produce video: campaign spots, story features, recruitment pieces and short-form social video
- Conduct and produce interviews with customers, riders, members, staff and leadership
- Capture aerial photography and video with appropriately credentialed operators
- Edit, caption and deliver assets sized for web, social, print and presentation use
What we typically check around it
The request is the starting point. These are the connected items we look at as part of the same work.
- Whether existing imagery on the website and listings is outdated or inconsistent
- Whether releases and permissions are in place for the people being featured
- Whether the content library is organized so the team can find and reuse it
- Whether captions and accessible alternatives are needed for public-sector use
Who this is for
- Campaigns that need real people rather than stock photography
- Organizations building a reusable content library
- Events, conferences and community programs that need documentation
Get Started
Ready to talk about photography & video production?
Send the details and we'll respond personally with a straight answer about scope, sequence and cost.
Let's look at the whole picture.
Tell us what you need changed or promoted. We'll tell you what else is worth doing around it — and what isn't.